Even as a teenager, Isabel Eisinger had her first part-time job. Financial independence was very important to the 34‑year‑old from an early age. She stands on her own two feet and has earned the freedom to shape topics that matter to her.

As Principal Expert Employer Branding at Atruvia AG, the digitalization partner of the Cooperative Financial Group Volksbanken Raiffeisenbanken, Isabel has the opportunity to contribute her strengths. This includes a keen sense for interpersonal relationships, openness, creativity, and the courage to try new things.

She is the company’s first Employer Branding Expert and has the freedom to design her own role. That very freedom initially brought its challenges: Isabel had to make her own decisions without a lengthy grace period. Her boss provides direction for her work while still allowing her creative freedom… Numerous initiatives have since been implemented by Isabel and her team. And the results are showing!

Atruvia AG boasts a strong employer profile on kununu, engages in cross‑media university marketing, and 30 employees are active in the corporate influencer program. The latter was an adjustment for many, but Isabel is convinced: “Authentic employer marketing only works through real stories.” Isabel Eisinger herself is authentic. She finds it hard to put on a façade—her emotions are easy to read, something that used to bother her. “But nowadays, I don’t even want to give that up anymore […]” she says confidently. And because she is who she is, Isabel also advocates for a work environment in which people have the freedom to be different from one another.

Her independence—both financially and in shaping the topics she devotes herself to—is, for the enthusiastic gravel bike rider, her greatest success yet!

Isabel Eisinger is available as a mentor and is eager to connect with a young woman who is new in her role. Would you like to get to know her better? In the book “Frauen des Jahres,” you’ll find out how.

A Post by herCAREER,
posted on LinkedIn on 24.02.2025

 

Frauen des Jahres 2024/2025 (available only in German language)
Link to the book