Sara Urbainczyk earned her Master of Science in Applied Communication and Media Studies in 2007 and has since pursued a career in the publishing industry. Among other roles, she worked as a Business Director at Bauer Media Group. In 2017, she co-founded the online community “Echte Mamas” together with Marion Scheithauer and Miriam Wiederer. As new mothers themselves, they faced entirely new challenges, worries, and questions. They were seeking support and exchange but couldn’t find suitable solutions. Thus, “Echte Mamas” was born: a place where mothers can connect, support each other, and find information. The community now boasts a million members across all platforms. Sara Urbainczyk primarily oversees Marketing & Sales at “Echte Mamas” and is responsible for editorial content.