Susanne Krammer (aka fraubeauty) is not just a journalist, influencer, and hair & makeup artist – she is an entrepreneur. In 2016, she developed the first German beauty online magazine, June Mag. For six years, she has been supporting small and large companies with her systemic brand strategy, aligning their brands with content and consumer focus, and effectively spreading the strategy across various social media channels. She has worked with major brands such as Gucci, Chanel, L’Oréal, and Prada. With her own channels, Susanne now reaches five million people. Especially on Instagram, she has built a loyal community that also supported her in her podcast project, “Trotzdem Schön” (Nevertheless Beautiful).

 

Interviewed by herCAREER
„Erfolg ist ein breites Grinsen und ein voller Kühlschrank“