Details about the moderator: Livia von Mitschke-Collande
Vita: In her role at Google, Livia von Mitschke-Collande works with national and international retail companies with a focus on the home & garden industry. Her team provides consulting for the best possible use of Google’s AI-based marketing solutions and digital transformation in the retail sector. In her previous role, Livia led Google’s comparison portal team in the EMEA region. Livia started at Google in Munich in 2014. Previously, Livia studied International Business and Finance in Italy and Munich.

Details about the participant: Nina Michahelles
Vita: In her role as Director at Google, Nina Michahelles supports global corporations with an industry focus on consumer brands, healthcare, finance & insurance in mastering the digital transformation. After studying business administration at the University of Mannheim and EDHEC in Nice, Nina started her career in 2004 in various marketing and sales roles at Henkel Beauty Care and L’Oréal before continuing her career at Colgate Palmolive in various management positions. Until her move to Google in 2021, Nina was most recently Managing Director CP Gaba Germany.

Details about the participant: Dorit Posdorf
Vita: Dorit Posdorf is Chief Marketing Officer at DocMorris, one of the leading online pharmacies in Germany. As a passionate leader, Dorit is driving with her team the digitization of the German healthcare system. DocMorris was the first company, which released a fully digital redemption flow for e-prescriptions via the DocMorris App earlier in 2024. Dorit is responsible for all marketing channels, the brand manifestation as well as the commercial planning and execution.

Additionally, she is involved as a mentor in various career networks to promote DEI topics. Dorit studied economics in Cologne. She worked over 10 years for Roland Berger Strategy Consultants on international assignments. Dorit has a proven track record of business transformations within large Corporates such as C&A as well es digital E-Commerce players such as Flaconi or Outfittery. She also worked as Operating Partner several years for ProSiebenSat.1, where she drove the value creation of big digital assets such as Verivox, Aroundhome or Billigermietwagen.