Details about the speaker: Anne Christin Rucker
Vita: Anne is an enthusiastic and empathic leader, shaping consumer centered digitalization, with a strong strategic background as well as profound operational experience in technology and agile ways of working. She started her career in management consulting in 2007 working mainly for clients in the Telco and HighTech Space globally. Since 2014, she has been building-up digitalization within BSH. First from Corporate Strategy, than building of the team of digital touch point excellence and later the department of Digital Strategy. In her current role, she is responsible with her truly global team for all consumer facing applications like Websites, eShops, CRM and customer service solutions. In her private time, Anne is a friend, a wife, a mother of two boys (3 & 6) and likes to spend times outdoors with friends & family.