Details about the moderator: Prof. Dr. Frauke Kreuter
Vita: Professor Frauke Kreuter is the Professor of Statistics and Data Science in Social Sciences and the Humanities at the Ludwig-Maximilians-University of Munich, Germany; Co-director of the Social Data Science Center (SoDa), and faculty member in the Joint Program in Survey Methodology (JPSM) at the University of Maryland, USA. Previous engagements include being head of the statistical methods group at the Institute for Employment Research (IAB) in Nuremberg, Germany, research fellow at Meta Inc. Currently she is president of the American Association for Public Opinion Research and visiting researcher at the Simon’s Institute in Berkeley. She is an elected fellow of the American Statistical Association and the 2020 recipient of the Warren Mitofsky Innovators Award. In addition to her academic work, Dr. Kreuter is the Founder of the International Program for Survey and Data Science, developed in response to the increasing demand from researchers and practitioners for the appropriate methods and right tools to face a changing data environment; Co-Founder of the Coleridge Initiative, whose goal is to accelerate data-driven research and policy around human beings and their interactions for program management, policy development, and scholarly purposes by enabling efficient, effective, and secure access to sensitive data about society and the economy; and Co-Founder of the German language podcast Dig Deep.

Details about the participant: Dr. Christof Horn
Vita: Dr. Christof Horn is a prominent figure in the automotive industry, particularly known for his work in integrating software and electronics into vehicles. He has a strong background in physics and mathematics, having studied at the universities of Stuttgart and Bologna.

In the early part of his career, Horn focused on the challenges of integrating electronics into vehicles, a field that has seen rapid evolution over the past two decades. He played a significant role in the growth of the consulting firm P3, which was later rebranded as umlaut. Under his leadership, the company expanded significantly, particularly in the area of automotive research and development. Umlaut now employs over 7000 consultants, with more than 2000 dedicated to automotive challenges.

In 2021, Horn joined Accenture, where he heads the Automotive Europe practice of Industry X. This division combines Accenture’s strengths in IT, cloud, and data with Horn’s expertise in automotive technology. His focus at Accenture includes guiding leading OEMs (Original Equipment Manufacturers) and first-tier suppliers through the transition to software-defined vehicles (SDVs), addressing strategy, technology, process, and organizational changes necessary for this transformation.

Christof Horn is also an author and speaker on topics related to digital transformation and automotive innovation. His publications and public speaking engagements often address the ongoing changes in the automotive industry and the increasing importance of software in vehicle design and functionality.